ENew Jersey, e-USA- Olu phononongo oluneenkcukacha lwemarike lugubungela amandla okukhula kwemarike ye-lead anchor, enokunceda abachaphazelekayo baqonde iindlela eziphambili kunye namathuba emarike ye-lead anchor, kwaye ichonge amathuba okukhula kunye neemeko zokhuphiswano. Ingxelo ikwagxila kwidatha evela kweminye imithombo ephambili neyesibini kwaye isebenzisa izixhobo ezahlukeneyo zohlalutyo. Oku kuya kunceda abatyali-mali baqonde ngcono amandla okukhula kwemarike kwaye bancede abatyali-mali bamisele ububanzi kunye namathuba. Uhlalutyo lukwabonelela ngolwazi oluneenkcukacha kwicandelo ngalinye lemarike ye-anchor bolt ephambili kwihlabathi liphela.
Ingxelo ibhengezwe njengesiganeko samva nje esithengiswayo ngenxa yokuqhambuka kwe-COVID-19. Olu qhambuko luzise utshintsho olukhulu kushishino nakwimeko yezoqoqosho iyonke. Le ngxelo igubungela uhlalutyo lwempembelelo yobhubhane we-COVID-19 ekukhuleni kwemarike kunye nengeniso. Ingxelo ikwabonelela ngohlalutyo olunzulu lwempembelelo yangoku neyexesha elizayo yobhubhane kunye nohlalutyo lwemeko emva kwe-COVID-19.
Le ngxelo igubungela uhlalutyo olubanzi lwabathathi-nxaxheba abaphambili kwimarike, kunye neeprofayili zabo zoshishino, izicwangciso zokwandisa kunye namaqhinga. Abathathi-nxaxheba abaphambili abafundwe kule ngxelo baquka:
Imarike yahlulwe ngokweentlobo kunye nesicelo somsebenzisi wokugqibela. Ingxelo ikwabonelela ngoqikelelo lwamacandelo emarike ekulindeleke ukuba akhokele imarike kunyaka oqikelelweyo. Ingxelo ibonelela ngohlalutyo oluneenkcukacha lwemarike ngokusekelwe kwiintlobo kunye nezicelo, kunye nedatha yembali kunye noqikelelo lwexesha eliqikelelweyo.
Ukongeza, ingxelo inika uhlalutyo olubanzi lokwahlulwahlulwa kwemarike ngokwemimandla. Uhlalutyo lwengingqi lugubungela uphuhliso lwemveliso, ukuthengiswa, iindlela zokusetyenziswa, isabelo semarike yengingqi kunye nobukhulu bayo kummandla ngamnye. Icandelo lohlalutyo lwemarike ligubungela isabelo semarike esiqikelelweyo kunye nobukhulu bemimandla ephambili yejografi.
Ingxelo iqhubeka ifunda ngokwahlulwahlulwa kwemarike ngokusekelwe kwiintlobo zeemveliso ezinikezelwayo kwimarike kunye nokusetyenziswa/ukusetyenziswa kwazo.
Kwicandelo lemarike elisekelwe ekusetyenzisweni kwee-anchors ze-lead, ingxelo igubungela oku kulandelayo:
Ngokwendlela yokwahlulahlula imimandla, imakethi yahlulwe yaba yiMntla Melika, iYurophu, iAsia Pacific, iLatin America, kunye nemimandla ephambili yoMbindi Mpuma kunye neAfrika. Uhlalutyo lwemimandla lukwabandakanya iifolokhwe zesizwe kunye nabadlali abaphambili bemarike.
Ingxelo yophando enikezelwe yinkampani yophando lwemarike i-Intellect inika ulwazi lwamva nje kwimarike ye-anchor bolt ehamba phambili kwihlabathi liphela. Ingxelo inika uhlalutyo olunzulu lweendlela eziphambili kunye nabaqhubi bemarike abasakhulayo abanokuchaphazela ukukhula kweshishini. Ukongeza, ingxelo igubungela iimpawu zemarike, imeko-bume yokhuphiswano, ubungakanani bemarike kunye nokukhula, ukwahlulwahlulwa kwemimandla, kunye namaqhinga emarike.
Le ngxelo iphambili igubungela izinto ezibalulekileyo ezifana neendlela zemarike, izabelo, ubungakanani kunye nemiba enokukhuthaza ukukhula kweenkampani ezenza ishishini kwimarike ukunceda abafundi basebenzise amaqhinga anenzuzo okubakhuthaza Ukukhula kweshishini. Le ngxelo ikwahlalutya ukwanda, ubungakanani bemarike, amacandelo aphambili emarike, isabelo semarike, usetyenziso, izinto eziphambili kunye nemida.
➮Zeziphi iintlobo zemveliso okanye iindawo zokusetyenziswa ezilindeleke ukuba zikhule ngesantya esiphezulu ngexesha lexesha eliqikelelweyo?
Enkosi ngokufunda ingxelo yethu. Ingxelo ingasetyenziselwa ukwenza ngokwezifiso ngokwezahluko okanye imimandla. Nceda unxibelelane nathi ukuze ufunde okungakumbi malunga neendlela zokwenza ngokwezifiso, kwaye iqela lethu liya kuqinisekisa ukuba uzenze ngokwezifiso ingxelo njengoko kufuneka.
I-Market Research Intellect ibonelela ngeengxelo zophando ezidibeneyo nezilungiselelwe abathengi abavela kumashishini nemibutho eyahlukeneyo, ijolise ekuboneleleni ngolwazi olusebenzayo. Sibonelela ngeengxelo kuzo zonke iimboni, kuquka amandla, ubuchwepheshe, ukwenziwa kwemveliso nokwakha, ikhemistri kunye nezixhobo, ukutya neziselo, njl. Ezi ngxelo zenza uphando olunzulu kwimarike ngohlalutyo lweshishini, ixabiso lemarike yengingqi neyelizwe, kunye neendlela ezinxulumene neshishini.